One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen.
Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze and scan response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on. (For a reference, 185 milliseconds is about the time it takes for a helicopter rotor to make one full rotation).
With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads.
The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage. Print pleases the eye and demands an emotional response, and people today are craving something real!
Today is a perfect time to feature beautiful print promotions. Need inspiration? There are several proven winners.
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever.
Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls block emails altogether.
At the same time, a volume decrease in traditional mail has allowed direct mail marketing to rise to the top of the mailbox, being noticed, read, and responded to more frequently.
Design is a process that turns an idea or a requirement into a finished product.
While many people believe designs just “happen,” that isn’t the case. Some designs may come together quickly, but generally, there are many stages along the way. Whether you need full-service graphic design or collaboration together along the way, it can be helpful to approach the design process in stages.
Want to produce more inspiring designs? Approach the process in a strategic, focused way. Here are four key stages:
Of all the elements of design, color is probably the most challenging to understand.
Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive them.
Want to add depth to your message? The colors you choose can add an extra layer of meaning.
In 1948, Richard Stack started Dick’s Bait and Tackle with three hundred dollars borrowed from his grandmother.
As the store expanded into sports and retail, Richard and his son Ed learned many lessons. Ed says one impactful memory came during a moment that tested his father.
One day a little kid walked in the store and wandered over to the baseball section, then grabbed a glove and bolted toward the door. An employee nabbed him as he reached the parking lot and dragged him back inside. The employee was yelling at the child when Richard Stack intervened. He looked the little boy up and down and laid a hand lightly on his shoulder. From his ragged clothing, it was clear that this child came from a family with limited resources.
As the largest dental practice in North Carolina, Lane & Associates Family Dentistry (LAA) says it is proud to serve the state of North Carolina during COVID-19.
While restricting elective procedures, LAA has also gone above and beyond to serve its employees and community. LAA offered to temporarily pay employee insurance premiums, to prorate employee anniversary gifts, and to offer its staff interest-free loans. Staff have given nearly 1,000 sewed masks to the NC healthcare system, have been encouraged to donate blood, and they have provided lunch for healthcare workers, first responders, and long-term care facilities.
Recipients were thrilled. The Windsor Point Retirement Staff in Faquay-Varina gushed this over social media: “To Lane & Associates Family Dentistry, from the bottom of the hearts...THANK YOU!! We had the tastiest visit from Poblano’s Tacos Truck today for lunch!! It was delicious!”