In building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way.
Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers, but it’s a brand’s reliability that keeps you coming back. Customers stay loyal to brands when they feel comfortable and “in sync” with them, and the key to building that dependability is consistent, stylish marketing.
What does that look like in real life?
3 Examples of Brand-Building Marketing
Here are three organizations that do brand consistency well, and some take-home tips you can grab from their examples.
For many decades, stickers and labels have been helping to establish brands, elect politicians, spark micro-marketing engagement, and build social proof.
Stickers and labels are more popular than ever. Just sit in a coffee shop for 20 minutes and look at the water bottles, laptops, or notebooks of young people. Stickers are not only inexpensive and enduring, but they are also fun for users!
2019 was a year where taking risks in design was considered normal.
What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening of some of 2019’s more abrasive trends and a shift toward simplified contrasts when designers want to be bold.
Here’s a sneak peek at five design trends to watch for in 2020:
1. Beautiful Flowing Shapes & Lines
The last few years have brought an abundance of geometric, rigid, proper shapes.
In the new year, these designs will be replaced by more flowing shapes, patterns, and lines. Flowing shapes can convey a natural, abstract, peaceful feel on a page. Whether you use a soft speech bubble to surround text or place images overflowing water or lava currents in your backgrounds, this shift toward flowing lines brings a down-to-earth, creative, and authentic tone.
How Innovative Print Partnerships Save You Time and Money
Almost every business needs paper products (like brochures, letterhead, and large-scale marketing) to build and strengthen their brand.
Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Consistently partnering with the same printer can make things much more efficient and convenient.
Creative, Collaborative Marketing
Since each company has its own unique needs, a professional printer can work with you on an individual basis to design and print materials that are just right for your business.
Beyond commercial printing, today’s print professionals can make a huge difference through graphic design services, brand building creative elements (like logo and packaging design options),
Looking to showcase the benefits of your business or idea in a concise, compelling way?
Use sell sheets to connect and close the sale! Like one-page billboards, these grab-and-go promotions can educate prospects, motivate buyers, and offer a point of reference for further review.
What is a Sell Sheet?
Perhaps you’re new to the concept of sell sheets.
Sell sheets are simple. Like a miniature billboard, they showcase the benefits of your idea in a concise, persuasive way. Typically, these documents are just 1-2 pages, and contain all the information about a product or offer that your decision-maker needs. When you’re ready to multiply your message, sell sheets can be delivered by mail or in person. (Read more)
Do you have any “nightmare” trade show experiences?
Maybe you worry that an impending disaster is ahead. Everyone who manages a big event knows the feeling.
You know . . . the nagging sense that you’ve forgotten something crucial (but have no idea what).
Or . . . one of several million things is about to go wrong (but there is no way to prevent it). (Read more)
Just Do It.
Have You Had Your Break Today?
You Can’t Beat the Real Thing.
The 1990s brought us many of the world’s most iconic slogans, but certain companies have a corner on memorable branding.
For example, a 2015 survey of 3,000 people in the U.S. and the United Kingdom were shown logos of 100 top global brands, then asked to name and describe those they found most memorable. Nike was at the top (16% of respondents cited it), followed by Apple (at 15.6%), McDonald's (at 11.1%), and Coca-Cola (at 9.7%). (Read more)
Does your brain ever feel tired? Some days, that’s probably due to information overload.
According to ad agency Red Crow Marketing, the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads make a lasting impression).
Want to increase exposure and impact for your marketing messages?
To stick with viewers, your print ads need to be creative and clear! Here are three compelling print ad examples, with a few insights into what makes them so great. (Read more)
Ready to launch out with a new ad campaign but nervous about keeping the project below budget?
Not all projects are smooth sailing. Sometimes things go wrong, and your expenses can spiral out of control quickly.
Here are five tips to keep your next project on track and on budget:
Design resolution refers to the sharpness and detail of images, and print resolution is measured in DPI, or dots per inch. Quite simply, the more dots of ink that are printed per inch, the higher the resolution, sharpness, and quality you will find in an image.
In 2014, an animated film titled “Super Amma” was created to teach mothers in rural India the importance of consistent hand-washing.
Because families had no running water (and typically only used soap when dirt was visible), changing mindsets was a daunting task. The solution?
Did you use Play-doh as a child?
Ever inadvertently leave your simple shapes to harden in the open air? Though your brittle pieces later crumbled, a simple finishing process would have sustained them for centuries. Ceramic firing transforms malleable clay into a rock-hard, durable substance.
In May of 2018, Barbara Carroll ordered three cartons of toilet paper from Amazon. The order total: $88.17. The shipping charges? $7,455.
Carroll wasn’t overly concerned, as Amazon typically takes great care of its customers. But in this case, Carroll complained to Amazon six times and even wrote a letter to CEO Jeff Bezos. After every complaint, she received a form letter explaining a refund was impossible because the delivery arrived on time and undamaged. It wasn’t until Carroll notified a local television station (and the story went viral) that Amazon took action. Months later, she was finally reimbursed.
While this case is extreme, every company has its share of customer service flops. In some situations, the problem is no communication. In other cases, it’s inconsiderate attitudes.
Want to steer your team toward positivity? Here are five customer services phrases to avoid.
Recently we have seen several debates, both online and off, about whether newsletters are still an effective marketing tool. Quite a few online marketing “experts” have stated that newsletters have become largely useless, and there now exist much more effective marketing tools for reaching your current and potential customers. To quote a recently famous college football commentator: “Not so fast, my friends!”
In the fast paced, ever-changing world of marketing, people are often looking for the newest, latest and supposedly greatest idea for reaching people that no one has ever tried. Newsletters quickly get dismissed for being too time consuming to write and put together when they are destined for the trash bin (hard copies) or spam folders (email copy).
While this may be true for some newsletters, at Print It Plus we have found through the years that our bi-monthly newsletter still gets read by a sizable number of recipients, and we still get a consistent number of responses to either our call to action, a comment on our marketing tips and advice, or someone complimenting our “Recipe of the Month”.
How can you still find consistent value in creating and sending out a monthly newsletter?
The winter of 2013 was a hard one for Georgette Carter.
As a single mom raising two young boys while she cared for a father with dementia, money was very tight. Then, she totaled her car and found her resources – and her hope – were nearly gone. That is, until a 1996 blue Ford Contour arrived from the Connor Brother Collisions “Recycled Rides” program.
Conner Brothers of Richmond, VA, overhauls donated cars and awards them to people who have been nominated by community members. Carter said her heart was rehabilitated almost more than the car she received:
“It turned my life around. I can get to my job on time, and I don’t have to maneuver to get my child out of daycare. I’ll never take that for granted again.”