2020 was a year we had to go with the flow in many ways.
In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus.
Here’s a sneak peek of four graphic design trends to watch for in 2021:
Life is noisy.
In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now!
How pervasive is this? These stats give us a glimpse:
- Thanks to the internet and new technologies, the average viewer is exposed to between 6,000 and 10,000 ads daily.
Did you know that 90% of the information processed by your brain is visual?
Design is powerful.
It takes only 13 milliseconds for the human brain to process an image, and 80% of people will remember the visuals they see. In today’s generation, audiences demand short, highly-visual content, and coordinating your design elements is the best way to tell a rich, compelling story.
Chatter Matters: Use Talk Triggers to Spark Word of Mouth Marketing
When you choose a new book or movie, what influences your decision?
According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the availability of a show or movie, the endorsement of others was the second biggest factor in their personal media selection.
When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing.
Sound strange? Well, the result is beautiful! Here’s what you need to know about this option.
How to Kickstart Your Noodle During a Creative Block
"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." (Paul Rand, graphic designer)
Never does a page seem so bleak as when you experience a creative rut in design.
Design ruts are the graphic artist’s equivalent of writer’s block. And everyone has been there! The world’s most imaginative people have experienced this obstacle and found a way to battle through.
One benefit of getting stuck is that you’re forced to rediscover your own creativity! Need help getting started? Here are some different ways to break out of stagnation when you’re stuck on a design:
Add Spice to Your Print Ads with Distinct, Arresting Images
In a world where digital advertising screams for attention, print ads need a little extra spice to compete.
Ads that evoke emotion, add humor, or spark curiosity have extra impact. Need inspiration? Here are three imaginative print campaigns to consider.
Have you ever judged a book by its cover?
You’re not alone! First impressions are essential to how people judge a person, a product, or a business. And when you’re going for visual impact, research suggests visitors will form an impression in as little as 50 milliseconds!
Once you’ve invested all the hard work and planning into your print marketing materials, it is important to go the extra mile on quality.
Want a simple technique that beautifully enhances your impact and appeal? For a budget-friendly bonus, try adding a varnish!
Adding new customers to your sales funnel is essential for growth, and lead generation is vital.
For many industries, generating a lead can cost anywhere from $25 to $300. So, after you’ve made an initial contact or pushed for a commitment, what should you do when prospects disengage?
Don’t give up! When leads stop responding, hope is not lost. Smart entrepreneurs can use many strategies to rekindle interest. Here are a few options to consider:
Have you recently won an award, reached a milestone, or done something pretty incredible?
Whether you’re launching a product or expanding to a new market, your business or organization can share the news far and wide with printed announcement cards. In a world of digital noise, the medium is just as important as the message, so why not opt for something more personal and pristine with gorgeous custom announcements?
Ready to open doors and grab leads for your business?
Direct mail brochures are a great piece of any marketing plan and are especially useful in building consumer confidence. According to the Direct Mail Association, 56 percent of consumers consider print marketing the most trustworthy form of advertising, and 65 percent of consumers have bought something from a direct-mail piece.
When considering your next direct mail campaign, here are some reasons brochures might be best:
Trust builds confidence.
That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer.
It’s a small world, after all.
Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. And experts estimate most Americans are exposed to around 4,000 to 10,000 ads each day.
Looking to add some finishing flair to your next marketing piece?
Unique, eye-catching folds offer so much room to flex your creativity! When creating your next masterpiece, here are some fun print folds to consider:
Sliding Message Sleeve Mailers
To fuel engagement with your prospects, try a die-cut envelope that peaks through to a sleeve mailer inside.
Upon first glance, readers see one message or image. But when they slip the inner card out of the envelope, a brilliant reveal appears from the back panel.
With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic.
Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique.