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You will find all types of tips to help you with your business marketing, networking, sales, strategies, and just about anything business.
Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours.
Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items. Here are five pieces that can stretch your dollar the farthest.
If you were called to stand up and give an impromptu speech, would you flourish or would you flee?
One of the world’s richest men said he used to be so scared of public speaking that he was “terrified of getting up and saying [his] name.” Warren Buffett spent most of his college years avoiding courses with group speaking elements, and even signed up for a public speaking course but dropped out at the last minute.
Have you ever been stressed in your sleep?
Perhaps you tossed through a restless night of dreams, finding that, when you were most physically exhausted, you ended up “working hard” all night. Common anxiety dreams include arriving late to the airport (without a passport or luggage), laboring at work with frustrating results, arriving for a huge test and realizing you never did any prior homework or studying, or falling, being chased, or losing something.
Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants.
With a limited marketing budget, it’s important for your business to make every penny count. And, according to a 2018 DMA Response Rate Report, direct mail consistently outperforms all digital marketing channels.
Everyone knows Fender.
Fender makes amazing guitars, amplifiers, and more. They also have a popular digital learning program called Fender Play. In March of 2020, Fender started giving away free 3-month subscriptions to this tutorial service.
The response was overwhelming.
If you’re like many people, you’ve probably been more conservative in your spending lately.
Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery runs, and 23% of people were eating more plant-based meals. Discretionary spending has decreased, and consumers are shifting to digital solutions and reduced-contact channels to receive services.
On a larger scale, consumers worldwide say they expect the pandemic to affect their routines or spending for at least two to four months.
What turns you away from a website, advertisement, or a company?
Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so each intersection between a customer and your business is critical.
These points of contact, or touchpoints, represent points of interaction with a customer or a prospect at any stage of their customer journey. Touchpoints provide you critical opportunities to engage leads, build brand awareness, address concerns, market products or services, or to tell your story.
With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads.
The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage. Print pleases the eye and demands an emotional response, and people today are craving something real!
Today is a perfect time to feature beautiful print promotions. Need inspiration? There are several proven winners.
When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever.
Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls block emails altogether.
At the same time, a volume decrease in traditional mail has allowed direct mail marketing to rise to the top of the mailbox, being noticed, read, and responded to more frequently.
Design is a process that turns an idea or a requirement into a finished product.
While many people believe designs just “happen,” that isn’t the case. Some designs may come together quickly, but generally, there are many stages along the way. Whether you need full-service graphic design or collaboration together along the way, it can be helpful to approach the design process in stages.
Want to produce more inspiring designs? Approach the process in a strategic, focused way. Here are four key stages:
Of all the elements of design, color is probably the most challenging to understand.
Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive them.
Want to add depth to your message? The colors you choose can add an extra layer of meaning.
In 1948, Richard Stack started Dick’s Bait and Tackle with three hundred dollars borrowed from his grandmother.
As the store expanded into sports and retail, Richard and his son Ed learned many lessons. Ed says one impactful memory came during a moment that tested his father.
One day a little kid walked in the store and wandered over to the baseball section, then grabbed a glove and bolted toward the door. An employee nabbed him as he reached the parking lot and dragged him back inside. The employee was yelling at the child when Richard Stack intervened. He looked the little boy up and down and laid a hand lightly on his shoulder. From his ragged clothing, it was clear that this child came from a family with limited resources.
As the largest dental practice in North Carolina, Lane & Associates Family Dentistry (LAA) says it is proud to serve the state of North Carolina during COVID-19.
While restricting elective procedures, LAA has also gone above and beyond to serve its employees and community. LAA offered to temporarily pay employee insurance premiums, to prorate employee anniversary gifts, and to offer its staff interest-free loans. Staff have given nearly 1,000 sewed masks to the NC healthcare system, have been encouraged to donate blood, and they have provided lunch for healthcare workers, first responders, and long-term care facilities.
Recipients were thrilled. The Windsor Point Retirement Staff in Faquay-Varina gushed this over social media: “To Lane & Associates Family Dentistry, from the bottom of the hearts...THANK YOU!! We had the tastiest visit from Poblano’s Tacos Truck today for lunch!! It was delicious!”
In September of 2019, Apple unveiled the iPhone 11, featuring a dual-lens rear camera, automated night mode, and built-in support for vision, hearing, and mobility.
One of the biggest surprises of the iPhone 11 was not its technical features, but its price. The iPhone 11 started at $699, down from the iPhone XR’s previous price of $749, and signaling one of the biggest year-on-year reductions in iPhone history. Apple also implemented $150 cuts on products like the iPhone 8 and the Apple Watch. Tech specialists were quick to comment:
If you wanted to make a splash at a spring gala, what color would you wear?
If you wanted to be known for your edgy personality, what kind of car would you drive?
Just as your personal appearance creates emotion or impact, your design choices will too. While we often undervalue text in designs, every font has a unique personality and purpose. A little font change can go a long way.
With that in mind, take a look at font psychology and see how using it well can win customers through print!