Predictive Analytics: One of the Keys to Direct Mail Marketing Success in 2015 and Beyond
Direct mail marketing is still one of the best and most efficient ways to connect to your target audience, even in this social-media-centric world. But that doesn't mean you need to eschew technology altogether. Case in point: predictive analytics are quickly becoming not just a recommendation, but a requirement for anyone running a direct mail campaign.
What Are Predictive Analytics?
At their core, predictive analytics leverage statistics, data mining, and similar techniques to create a prediction about future behaviors. The idea is to take the past behavior of your target audience and use it to make educated guesses about future activities.
Ever Wondered Just How Effective a Call to Action Really Is?
While it's true the larger goal of your marketing efforts involves spreading the word about the products or services you sell, this isn't the only thing you're trying to accomplish. Gently guiding your customers through the various stages of the sales funnel, from the moment they begin looking for a solution to the moment they choose to do business with you, is arguably even more important. When it comes to that particular goal, perhaps the most important weapon in your arsenal is and will always be the call to action.
Reliable reminders your customer will reach for from Print It Plus
As a small to mid-sized business person one of the most important ways to grow your business is through exposing your brand to as many potential clients and referral sources as possible. One way to do this is to consistently attend networking events, local Chambers and other group meetings as often as possible. And once you are at these events, the first piece of branding that everyone you meet sees after meeting you is your business card.
Blueprint creation: from a painstaking process to Infinite Possibilities at Print It Plus
Creating and printing “Blueprints” are two of the many printing tasks we do here on a daily basis at Print It Plus. In fact, creating blueprints for general contractors, architects and engineers is an integral part of our business. Most people know what a blueprint is when they see one – but they do not know the process that creates them, or how it came into use in the first place.
What Preschoolers Can Teach Us About Marketing
Anyone who's ever spent time with preschoolers in a classroom knows just how amazingly active the place can get. Children at this age are immensely curious about the world around them and work to absorb every bit of information they can. In their learning process, they not only start to understand their own situations, but also gain the tools needed to teach the rest of us some important lessons about marketing and running a business.
Finding Quality Customers
3 Key Marketing Trends to Add to Your Strategy for the New Year
Like many business leaders, you realize that digital marketing is here to stay. But you also know the marketing landscape is changing rapidly, which means that 2015 will bring many new ideas and necessities.
As you look back on your past year's marketing and start developing plans for the year ahead, now is the perfect time to review some of the expected trends for 2015, so you can begin incorporating them into your campaigns. Here are three trends to consider.
Finding Quality Customers
When little Maria wanted to learn to fish, she asked her father to take her out on the lake to teach her. Her father eagerly agreed, glad to encourage his daughter's interest in his favorite pastime. They got two rods, a few lures, and a net, then set out around dusk. As soon as the boat left the dock, Maria started preparing to cast her fishing line, but her father told her to wait, so she sat back down.