A new year always brings with it a variety of different changes, and it seems that 2017 will be no exception, as far as the United States Postal Service is concerned. Anyone who relies on the USPS for their direct mail marketing activities would do well to sit up and take notice, especially with regards to the price change information and other news that has recently been announced.
As a full-service printing, marketing and advertising company, we at Print It Plus are often asked what the highest Return On Investment is for the different types of products and services that we offer. The truth is that each and every situation is unique. However, we do share with you our knowledgeable advice based upon our extensive experience, built up over almost 30 years in this business.
Storytelling is a time-honored tradition which began before humanity had the ability to create long-lasting printed documents. The first stories were a way of passing on an oral tradition and history of various cultures around the world. There is still a storytelling tradition in many cultures, although as communities spread out, storytelling has moved to written, printed, and now digital methods of recording the tales. Oral traditions created a rich history for ancient cultures that gave rise to much of what we call myths and legends today, a blend of history and religion which gave purpose to people who lived short and often harsh lives.
There is no question that people do not like change (https://hbr.org/2012/09/ten-reasons-people-resist-chang). Although some people can adjust more readily than others, it is inherent in our nature that managing change on any level is difficult.
When it comes to business, change is inevitable. As the world changes, so do our businesses in order to stay up-to-date and competitive. However, with each change, it becomes necessary to follow a transition process to acclimate both employees and customers. A transition can be the cause for issues to crop up in any area of your business. At a minimum, it can cause whining, grumbling and potential mistakes from your staff.
Perhaps the most important thing to keep in mind when operating a business in today's digital age is that EVERY interaction you have with a customer, regardless of how private you think it may be, is a public relations disaster waiting to happen. The internet has brought us together as a society like never before, and this brings with it both its positives and its negatives for organizations everywhere. If someone has a great interaction with your business on the internet, they can easily tell all their friends and family members about it with a quick tweet or Facebook post. Unfortunately, the reverse is also true - even a negative interaction with your customer service department on the telephone can quickly balloon into a PR nightmare in a matter of hours if you're not careful.
Although it is true that we offer a variety of services including marketing, advertising and website design, the biggest part of our business here at Print It Plus is a part of our name - printing. We offer all types of printing, including business printing, books, calendars, banners, business cards, direct mail, flyers, holiday cards, invitations, letterhead & envelopes, memo pads, posters, prescription pads and wedding invitations. We print in black & white, 2-color, 4-color and full-color printing. And yes, we do practically all of our work in-house, on our own machines in our own manufacturing area.
In today's world of marketing, if you are not marketing online, you are missing a very big boat. Marketing is now a science with logistics and parameters that were largely unheard of just a few years ago. However, that is not the case with the notion of brand awareness. The auto industry was probably the biggest contributor to the idea that brand loyalty could be utilized to sell more products. That industry is over 120 years old, and brand awareness became a fashionable tool in marketing automobiles by the early 1900s.
Make no mistake: the data revolution is upon us and has, perhaps, affected no industry more than the wonderful world of marketing. Your average marketer now has access to huge volumes of information about who their customers are, how they're behaving, what their thoughts are on certain issues and more - all of which can quickly prove overwhelming. It's important to look at the big data phenomenon for what it is, however: an opportunity. It's a very real chance that marketers have to realign their efforts and create the type of powerful customer experience that creates a loyal army of brand advocates.
It's ironic, really. The lists that we struggle to be removed from are also the same lists our companies strive to obtain. The truth is, for many businesses, targeted mailing lists are the bread and butter of their marketing efforts. Being able to create niche-marketing materials and then putting those materials into the right hands is essential to a company’s survival.
Not all mailing lists are created equal, though. Understanding the different types of mailing lists is critical in maximizing the return on your investment of content and quality marketing materials.
Converting prospects into clients is often a difficult and expensive process. Sales reps can spend weeks, months, even years trying to get a prospective client converted into a buyer. A large part of that process involves face time between the sales rep and the prospect in an attempt to forge a relationship built on trust. Seldom does that face-to-face meeting end in a solid sale.
Sales reps hate leaving a prospect without a signed contract, and the days of hardline sales techniques are long gone. So, how do your reps keep the conversation going and the interest building when they’re away? The answer is simple: put high-quality, effective print sales collateral in their hot, little hands.
Any kind of marketing in an economy that is still sluggishly recovering is not easy. But if you think marketing a profitable business is tough, imagine how hard it is for a non-profit that is completely dependent on donations. Dreams4Kids is one such non-profit that succeeds primarily with email marketing. Their motto is "replacing charity with opportunity," and they do just that by stimulating participation and community involvement.
You have many options available to market and advertise your company. The key is to establish a consistent brand and message that captures the attention of as many potential customers as possible. An integral part of your brand messaging, whether in and around your office/store or at an outside venue such as a trade show, should be well-designed banners and posters.
"Marketing automation" is more than just a buzzword - it is a very real practice that is empowering marketers around the world to accomplish more than ever in a shorter amount of time. At its core, marketing automation is a term used to describe a set of software, technologies, and other platforms that automate marketing on certain channels. These can include e-mail, social media, websites, and more. The idea is that by automating certain repetitive tasks that, while hugely important are also time-consuming, you unlock a host of additional benefits that can't be ignored.
- Can be done in a way that modernizes.
- When Print It Plus creates a carbonless form, we can also create a fillable PDF to be used on your website or for electronic distribution.
- Often companies need the carbonless form as a paper trail… especially for trades people (plumbers, electricians, etc.) to go out with their sales people and/or technicians
If you’ve ever worked a boring booth at a trade show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone. You notice them by the way they engage actively with booth 1145, take a quick glance at your booth with that lonely poster and brochure, and then, hurriedly walk past you with their eyes carefully averted. After enough of these avoiders, you may start to wish you had some of those smiley-faced, squishy stress-balls to throw at them.