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Print It Plus Blog

All types of Businesses Benefit from Print It Plus Blog

No matter what type of business you are in, you can grow your knowledge and better your business by following our blog.

You will find all types of tips to help you with your business marketing, networking, sales, strategies, and just about anything business.

How to Restart the Conversation When a Lead Has Gone Cold

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Adding new customers to your sales funnel is essential for growth, and lead generation is vital.

For many industries, generating a lead can cost anywhere from $25 to $300. So, after you’ve made an initial contact or pushed for a commitment, what should you do when prospects disengage?

Don’t give up! When leads stop responding, hope is not lost. Smart entrepreneurs can use many strategies to rekindle interest. Here are a few options to consider:

Shout Your News with Stylish Printed Announcements

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Have you recently won an award, reached a milestone, or done something pretty incredible?

Whether you’re launching a product or expanding to a new market, your business or organization can share the news far and wide with printed announcement cards. In a world of digital noise, the medium is just as important as the message, so why not opt for something more personal and pristine with gorgeous custom announcements?

Command Results with These 4 Direct Mail Brochure Formats

African American Woman Sitting On Sofa, Reading A Travel Flyer Advertising Promotional Discounts For Vacations. (African American Woman Sitting On Sofa, Reading A Travel Flyer Advertising Promotional Discounts For Vacations., ASCII, 112 components, 11

Ready to open doors and grab leads for your business?

Direct mail brochures are a great piece of any marketing plan and are especially useful in building consumer confidence. According to the Direct Mail Association, 56 percent of consumers consider print marketing the most trustworthy form of advertising, and 65 percent of consumers have bought something from a direct-mail piece.

When considering your next direct mail campaign, here are some reasons brochures might be best:

3 Companies with a Killer Brand Identity

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Trust builds confidence.

That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer.

Customer Trust: The Backbone of Your Business

Close up african american businessman shaking hands with caucasian client. Handshake is symbol of starting finishing negotiations, successful teamwork signing contract, hiring human resource concept (Close up african american businessman shaking hands

It’s a small world, after all.

Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. And experts estimate most Americans are exposed to around 4,000 to 10,000 ads each day.

 

Unique Fold Options for Your Marketing Masterpiece

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Looking to add some finishing flair to your next marketing piece?

Unique, eye-catching folds offer so much room to flex your creativity! When creating your next masterpiece, here are some fun print folds to consider:

Sliding Message Sleeve Mailers

To fuel engagement with your prospects, try a die-cut envelope that peaks through to a sleeve mailer inside.

Upon first glance, readers see one message or image. But when they slip the inner card out of the envelope, a brilliant reveal appears from the back panel.

Snag Younger Customers: How to Build Connections with Generation Z

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With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic.

Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique.

Why Direct Mail Postcards are Worth Every Penny

Bracknell, United Kingdom - April 3rd, 2011: Assorted flyers delivered to a private residence in the UK advertising fast food and drink, retail sales, gym membership and various special offers.

Although postcards are one of today’s beloved print pieces, they had a humble beginning.

The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year, John P. Charlton copyrighted the first postcard, and by 1901 postcards were a regular part of mailed communication.

Generate Innovative Solutions with Strategic Design Thinking

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Several years ago, a truck driver tried to pass under a low bridge.

Underestimating the truck height, the driver became firmly lodged under the bridge, unable to move his vehicle forward or backward. Emergency workers and city engineers gathered onsite, debating whether they should dismantle the truck or chip away parts of the bridge. Each proposed a solution most aligned with their area of expertise.

 

Use Content Marketing to Bring Fresh Life to Your Marketing Mix

 

Mature gardener showing young woman new sorts of flowers in the greenhouse and describing it to her

Armstrong Garden Supply was eager to grow name recognition and pump up spring specials. 

Hoping to grow their reputation as a year-round "solutions specialist" for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of fertilizer, pot sizing, and best planting practices. 

Armed with this information, Armstrong's generated an oversized postcard featuring spring specials on one side and a plant care infographic on the other. This brought relevant advice to attract a very engaged target market: customers who were curious!

Sell Yourself with a Winning Elevator Pitch

Smiling Young Businesswoman And Businessman Discussing While Using Digital Tablet Standing Near Elevator

Can you introduce yourself or your business in a brief, compelling way?

An elevator pitch does precisely that. While the origins of this term are debated, the name reflects the idea of a quick speech that could be given in the span of an elevator ride (thirty seconds to two minutes).

An elevator pitch is a short description of an idea, product, or company that explains the concept in a way that any listener could understand. This engaging summary could be used to entice an investor, to explain an idea, or to sell your services. Done right, your pitch can help you land a job or connect with prospective customers.

Communicate Excellence with Vibrant Printed Posters and Signs

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One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen.

Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze and scan response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on. (For a reference, 185 milliseconds is about the time it takes for a helicopter rotor to make one full rotation).

Target the Right Customers with Your Next Direct Mail Piece

 Marketing segmentation, customers care, customer relationship management (CRM) and team building concepts.

You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives.

But when it comes to direct mail, marketers often spray out postcards or fliers without a great deal of thought. In direct mail marketing, careful planning is vital to your success. While the average direct mail response rate is around five percent, strategic targeting can drive that number to nine percent for house lists and as high16 percent for personalized mail.