For decades, flyers have been a go-to marketing tool for businesses of many stripes. But are flyers still effective in the digital age?
Angela Brown, the “House Cleaning Guru,” says the answer is emphatically YES.
“I am a huge fan of running flyers. My book, ‘How to Start Your Own House Cleaning Company,’ has a huge section on flyers,” Brown said. “Flyers are a great, cheap way of advertising your business, and if you do it the right way, you can have business coming in within a day or two. And lots of people save the flyers. If they are not ready to hire you today, they can hire you when they are ready. And once you have clients, you can work from referrals after that.”
Do printed catalogs still work?
The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out.
This e-commerce retailer (which had no physical store presence) typically generated an annual operating profit of $12 million, with a database of approximately 28,000 customers. This company partnered with HBR to study the impacts of bi-monthly print catalogs through field experiments involving 30% of its customers over a span of six months.
Have you ever rushed out the door and slipped on an icy sidewalk?
Or made a hasty decision in traffic that cost you loads of energy in the long run?
Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes people fail to allow adequate time for extra details or unexpected delays. As you draw close to a marketing deadline, errors are made, and important details are overlooked.
According to large-volume print production expert Allen Glazer, marketers should allocate 25-75% of a design project’s budget for printing costs. And if you don’t catch a mistake in prepress, it will be much more costly to fix down the line.
Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait?
Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing.
In marketing, Magnets are an effective technique for gaining a prospect's contact information and/or drawing them into your sales funnel. Sometimes called lead generation, this process of stimulating and capturing interest (to develop a sales pipeline) allows you to nurture a lead until they are ready to buy.
When you are building a business or launching a product, a label or a logo might not seem like a top priority.
But these branding pieces are essential because they open the door to your identity. Logos and product labels grab attention, make a strong first impression, separate you from the competitors, and make you more memorable (so customers come back again and again!).
Many businesses settle for something simple when crafting these brand icons – like the company name with a small swath of color. But have you ever considered an illustrative icon? These visually delightful options carry a pictorial presentation of the features and aspects of your product or personality.
Here are four examples:
As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And one way to invigorate your image is with new business cards.
If you’re going to change a little, why not change a LOT? Here are five bold ideas for your next business card design.
2020 was a year we had to go with the flow in many ways.
In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus.
Here’s a sneak peek of four graphic design trends to watch for in 2021:
Have you recently won an award, reached a milestone, or done something pretty incredible?
Whether you’re launching a product or expanding to a new market, your business or organization can share the news far and wide with printed announcement cards. In a world of digital noise, the medium is just as important as the message, so why not opt for something more personal and pristine with gorgeous custom announcements?
Ready to open doors and grab leads for your business?
Direct mail brochures are a great piece of any marketing plan and are especially useful in building consumer confidence. According to the Direct Mail Association, 56 percent of consumers consider print marketing the most trustworthy form of advertising, and 65 percent of consumers have bought something from a direct-mail piece.
When considering your next direct mail campaign, here are some reasons brochures might be best:
Trust builds confidence.
That is why a strong corporate brand identity can make or break a business. Brand identity is more than key values or approved color palettes; it is the collection of all elements that a company creates to portray the right image to its consumer.
It’s a small world, after all.
Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. And experts estimate most Americans are exposed to around 4,000 to 10,000 ads each day.
Looking to add some finishing flair to your next marketing piece?
Unique, eye-catching folds offer so much room to flex your creativity! When creating your next masterpiece, here are some fun print folds to consider:
Sliding Message Sleeve Mailers
To fuel engagement with your prospects, try a die-cut envelope that peaks through to a sleeve mailer inside.
Upon first glance, readers see one message or image. But when they slip the inner card out of the envelope, a brilliant reveal appears from the back panel.
With the oldest of Generation Z graduating and entering the workforce, it’s time to set your sights on this powerful consumer demographic.
Who are these Gen Z individuals, and what is the most effective way to reach them? While many media companies have written them off as “screen addicts,” Gen Z is actually very nimble, engaged, and unique.
Who doesn’t love a good party?
As we move toward year-end holiday gatherings, many of us look forward to gathering with friends and family. However, a party is only successful if people actually COME, and most people attend for one primary reason -- they were invited!
Although postcards are one of today’s beloved print pieces, they had a humble beginning.
The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year, John P. Charlton copyrighted the first postcard, and by 1901 postcards were a regular part of mailed communication.