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5 Thoughtful Strategies for Advertising During the Pandemic

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If you’re like many people, you’ve probably been more conservative in your spending lately.

Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery runs, and 23% of people were eating more plant-based meals. Discretionary spending has decreased, and consumers are shifting to digital solutions and reduced-contact channels to receive services.

On a larger scale, consumers worldwide say they expect the pandemic to affect their routines or spending for at least two to four months.

Coordinate Every Brand Touchpoint to Optimize Customer Journeys

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Coordinate Every Brand Touchpoint to Optimize Customer Journeys

What turns you away from a website, advertisement, or a company?

Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so each intersection between a customer and your business is critical.

These points of contact, or touchpoints, represent points of interaction with a customer or a prospect at any stage of their customer journey. Touchpoints provide you critical opportunities to engage leads, build brand awareness, address concerns, market products or services, or to tell your story.

Cut Through the Clutter with Beautiful Print Promotions

With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads.

The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage. Print pleases the eye and demands an emotional response, and people today are craving something real!

Today is a perfect time to feature beautiful print promotions. Need inspiration? There are several proven winners.

Why Direct Mail Marketing is a Brilliant Investment

Woman looking for new letters... Split toned.

When email marketing began around 1978, its low cost, speedy delivery, and great response rates made marketers wonder if direct mail would disappear forever.

Today, that couldn’t be further from the truth. An overload of digital messages has caused open and click-through rates to decline substantially, and many spam filters and firewalls block emails altogether.

At the same time, a volume decrease in traditional mail has allowed direct mail marketing to rise to the top of the mailbox, being noticed, read, and responded to more frequently.

How to Produce Thoughtful Designs that Generate Big Results

Goal,plan,action text on light box on desk table in home office.Business motivation or inspiration,performance of human concepts ideas (Goal,plan,action text on light box on desk table in home office.Business motivation or inspiration,performance of h

Design is a process that turns an idea or a requirement into a finished product.

While many people believe designs just “happen,” that isn’t the case. Some designs may come together quickly, but generally, there are many stages along the way. Whether you need full-service graphic design or collaboration together along the way, it can be helpful to approach the design process in stages.

Want to produce more inspiring designs? Approach the process in a strategic, focused way. Here are four key stages:

Pack Extra Meaning into Your Message with Strategic Color Combinations

printitplus color combination

Of all the elements of design, color is probably the most challenging to understand. 

Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceive them.

Want to add depth to your message? The colors you choose can add an extra layer of meaning.

Selling the Vision: The Passion Behind the Product

American baseball champion. Childhood and dream concept. Conceptual image with boy and shadow of fit athlete on the studio wall (American baseball champion. Childhood and dream concept. Conceptual image with boy and shadow of fit athlete on the studio

In 1948, Richard Stack started Dick’s Bait and Tackle with three hundred dollars borrowed from his grandmother.

As the store expanded into sports and retail, Richard and his son Ed learned many lessons. Ed says one impactful memory came during a moment that tested his father.

One day a little kid walked in the store and wandered over to the baseball section, then grabbed a glove and bolted toward the door. An employee nabbed him as he reached the parking lot and dragged him back inside. The employee was yelling at the child when Richard Stack intervened. He looked the little boy up and down and laid a hand lightly on his shoulder. From his ragged clothing, it was clear that this child came from a family with limited resources.

How to Keep Employees Busy During COVID-19

Planning Business Activity, Time Management Flat Vector Concept Businesswoman, Female Office Worker, Company Employee Sitting at Work Desk, Making Tasks and Meetings Reminders in Calendar Illustration (Planning Business Activity, Time Management Flat

As the largest dental practice in North Carolina, Lane & Associates Family Dentistry (LAA) says it is proud to serve the state of North Carolina during COVID-19.

While restricting elective procedures, LAA has also gone above and beyond to serve its employees and community. LAA offered to temporarily pay employee insurance premiums, to prorate employee anniversary gifts, and to offer its staff interest-free loans. Staff have given nearly 1,000 sewed masks to the NC healthcare system, have been encouraged to donate blood, and they have provided lunch for healthcare workers, first responders, and long-term care facilities.

Recipients were thrilled. The Windsor Point Retirement Staff in Faquay-Varina gushed this over social media: “To Lane & Associates Family Dentistry, from the bottom of the hearts...THANK YOU!! We had the tastiest visit from Poblano’s Tacos Truck today for lunch!! It was delicious!”

How to Determine Optimal Pricing for Your Products or Services

Woman scanning a QR code, with her smart phone, from a label in a clothing store. No face.

In September of 2019, Apple unveiled the iPhone 11, featuring a dual-lens rear camera, automated night mode, and built-in support for vision, hearing, and mobility.

One of the biggest surprises of the iPhone 11 was not its technical features, but its price. The iPhone 11 started at $699, down from the iPhone XR’s previous price of $749, and signaling one of the biggest year-on-year reductions in iPhone history. Apple also implemented $150 cuts on products like the iPhone 8 and the Apple Watch. Tech specialists were quick to comment:

Master Font Psychology to Bring Personality and Purpose

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If you wanted to make a splash at a spring gala, what color would you wear?

If you wanted to be known for your edgy personality, what kind of car would you drive?

Just as your personal appearance creates emotion or impact, your design choices will too. While we often undervalue text in designs, every font has a unique personality and purpose. A little font change can go a long way.

With that in mind, take a look at font psychology and see how using it well can win customers through print!

Why Custom Notepads are a Perfect Promotional Tool

notepad blog

Want to give your business a gift that keeps giving?

You can do this by giving gifts to other people. According to the ACI 2019 Impressions study, promotional products bring some of the highest rates of return on advertising, trumping all other forms of media. Consumers surveyed said they were nearly 2.5 times more likely to have a favorable opinion of promotional products compared to online advertising, and consumers under 55 preferred a promotional product message over EVERY other advertising medium (including print, online, or traditional mass media).

Embrace Originality with 4 Unique Marketing Options

pip unique marketing

Want to sculpt an eye-catching identity and bring your print projects to life?

You dream it; we’ll print it! With today’s technology, you can print concepts as varied as your ideas and as rich as your imagination. Ready to toss the template and try something a little different? Here are a few ideas to push the boundaries in your next design.

Avoid "Grammatical Embarrassment" by Sidestepping 3 Common Errors

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Can you spot the mistakes in this paragraph?

Melissa was excited about her son’s swimming ability. This fall, she asked, “Would you like to join the swim team”? Sammy was thrilled about the idea, accept for one thing: the tight swimsuits. “Why do I have to wear spandex”, he complained, “I’m all ready the fastest swimmer in the pool”!

Grammar can be painful.