Do you have any “nightmare” trade show experiences?
Maybe you worry that an impending disaster is ahead. Everyone who manages a big event knows the feeling.
You know . . . the nagging sense that you’ve forgotten something crucial (but have no idea what).
Or . . . one of several million things is about to go wrong (but there is no way to prevent it). (Read more)
Just Do It.
Have You Had Your Break Today?
You Can’t Beat the Real Thing.
The 1990s brought us many of the world’s most iconic slogans, but certain companies have a corner on memorable branding.
For example, a 2015 survey of 3,000 people in the U.S. and the United Kingdom were shown logos of 100 top global brands, then asked to name and describe those they found most memorable. Nike was at the top (16% of respondents cited it), followed by Apple (at 15.6%), McDonald's (at 11.1%), and Coca-Cola (at 9.7%). (Read more)
If you’ve ever worked a boring booth at a trade show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone. You notice them by the way they engage actively with booth 1145, take a quick glance at your booth with that lonely poster and brochure, and then, hurriedly walk past you with their eyes carefully averted. After enough of these avoiders, you may start to wish you had some of those smiley-faced, squishy stress-balls to throw at them.