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Customer Trust: The Backbone of Your Business

Close up african american businessman shaking hands with caucasian client. Handshake is symbol of starting finishing negotiations, successful teamwork signing contract, hiring human resource concept (Close up african american businessman shaking hands

It’s a small world, after all.

Though global population continues to expand, our connectivity is growing even faster. In 2019, the number of internet users worldwide stood at 4.13 billion, which means more than half of the global population is connected to the world wide web. The percentage of US adults who use social media increased from 5% in 2005 to 79% in 2019. And experts estimate most Americans are exposed to around 4,000 to 10,000 ads each day.