For decades, flyers have been a go-to marketing tool for businesses of many stripes. But are flyers still effective in the digital age?
Angela Brown, the “House Cleaning Guru,” says the answer is emphatically YES.
“I am a huge fan of running flyers. My book, ‘How to Start Your Own House Cleaning Company,’ has a huge section on flyers,” Brown said. “Flyers are a great, cheap way of advertising your business, and if you do it the right way, you can have business coming in within a day or two. And lots of people save the flyers. If they are not ready to hire you today, they can hire you when they are ready. And once you have clients, you can work from referrals after that.”
Do printed catalogs still work?
The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out.
This e-commerce retailer (which had no physical store presence) typically generated an annual operating profit of $12 million, with a database of approximately 28,000 customers. This company partnered with HBR to study the impacts of bi-monthly print catalogs through field experiments involving 30% of its customers over a span of six months.
Have you ever rushed out the door and slipped on an icy sidewalk?
Or made a hasty decision in traffic that cost you loads of energy in the long run?
Accidents happen when we hurry, and that’s true in both life and work. In project management, sometimes people fail to allow adequate time for extra details or unexpected delays. As you draw close to a marketing deadline, errors are made, and important details are overlooked.
According to large-volume print production expert Allen Glazer, marketers should allocate 25-75% of a design project’s budget for printing costs. And if you don’t catch a mistake in prepress, it will be much more costly to fix down the line.
Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait?
Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing.
In marketing, Magnets are an effective technique for gaining a prospect's contact information and/or drawing them into your sales funnel. Sometimes called lead generation, this process of stimulating and capturing interest (to develop a sales pipeline) allows you to nurture a lead until they are ready to buy.
When you are building a business or launching a product, a label or a logo might not seem like a top priority.
But these branding pieces are essential because they open the door to your identity. Logos and product labels grab attention, make a strong first impression, separate you from the competitors, and make you more memorable (so customers come back again and again!).
Many businesses settle for something simple when crafting these brand icons – like the company name with a small swath of color. But have you ever considered an illustrative icon? These visually delightful options carry a pictorial presentation of the features and aspects of your product or personality.
Here are four examples:
As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And one way to invigorate your image is with new business cards.
If you’re going to change a little, why not change a LOT? Here are five bold ideas for your next business card design.
2020 was a year we had to go with the flow in many ways.
In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus.
Here’s a sneak peek of four graphic design trends to watch for in 2021:
Life is noisy.
In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now!
How pervasive is this? These stats give us a glimpse:
- Thanks to the internet and new technologies, the average viewer is exposed to between 6,000 and 10,000 ads daily.
Did you know that 90% of the information processed by your brain is visual?
Design is powerful.
It takes only 13 milliseconds for the human brain to process an image, and 80% of people will remember the visuals they see. In today’s generation, audiences demand short, highly-visual content, and coordinating your design elements is the best way to tell a rich, compelling story.
Chatter Matters: Use Talk Triggers to Spark Word of Mouth Marketing
When you choose a new book or movie, what influences your decision?
According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the availability of a show or movie, the endorsement of others was the second biggest factor in their personal media selection.
When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing.
Sound strange? Well, the result is beautiful! Here’s what you need to know about this option.
How to Kickstart Your Noodle During a Creative Block
"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." (Paul Rand, graphic designer)
Never does a page seem so bleak as when you experience a creative rut in design.
Design ruts are the graphic artist’s equivalent of writer’s block. And everyone has been there! The world’s most imaginative people have experienced this obstacle and found a way to battle through.
One benefit of getting stuck is that you’re forced to rediscover your own creativity! Need help getting started? Here are some different ways to break out of stagnation when you’re stuck on a design:
Add Spice to Your Print Ads with Distinct, Arresting Images
In a world where digital advertising screams for attention, print ads need a little extra spice to compete.
Ads that evoke emotion, add humor, or spark curiosity have extra impact. Need inspiration? Here are three imaginative print campaigns to consider.
Have you ever judged a book by its cover?
You’re not alone! First impressions are essential to how people judge a person, a product, or a business. And when you’re going for visual impact, research suggests visitors will form an impression in as little as 50 milliseconds!
Once you’ve invested all the hard work and planning into your print marketing materials, it is important to go the extra mile on quality.
Want a simple technique that beautifully enhances your impact and appeal? For a budget-friendly bonus, try adding a varnish!
Adding new customers to your sales funnel is essential for growth, and lead generation is vital.
For many industries, generating a lead can cost anywhere from $25 to $300. So, after you’ve made an initial contact or pushed for a commitment, what should you do when prospects disengage?
Don’t give up! When leads stop responding, hope is not lost. Smart entrepreneurs can use many strategies to rekindle interest. Here are a few options to consider: