Do you have a Marketing Plan for 2016?

As 2015 draws to a close and we look back and assess the results in our business, we are also looking forward into next year. By this time you should already have your preliminary business and marketing plans for 2016 in place. Of course that is often much easier said than done. But, even if you have your plans in place, having a checklist to make sure you have not missed anything is always a good thing to have.

At Print It Plus we have been putting together Marketing Plans, in addition to offering printing, advertising and website design, for over 25 years. In that time, some of the mediums for marketing your business have changed (or been invented) – but the goals for your marketing have remained pretty similar. Continue to expose your brand to new potential clients and contacts in the most positive ways possible while staying “front of mind” with your current client base.

The following 3-part blog will help you to better define your marketing plan for 2016. In the first part we discuss why you need a marketing plan (and a business plan) in the first place. In the 2nd part we will discuss the things you need to consider for 2016 – and every year going forward. In the 3rd part we will focus on the areas and content you need to be utilizing to build and implement a successful offline and online marketing plan.

In writing this blog, we are assuming that you have already established a yearly marketing plan. If you have not taken that initial step, contact us right now either via our website, http://printitplus.com, This email address is being protected from spambots. You need JavaScript enabled to view it. or by phone at (561) 790-0884. We are happy to build your first marketing plan with you.

Understand right now that if you take your business seriously, and plan to be around longer than just the next few months – you must get in the habit of developing both business plans and marketing plans for your business on a yearly basis. Why? Because taking the time to actually put your ideas into a more formalized structure that includes goals and different scenarios correlates directly with the growth of your business, according to a study conducted a few years ago by the creator of Business Plan Pro software (Palo Alto Software Owner Tim Berry).

In an article published in Small Business Trends magazine in 2010 Mr. Berry shared his findings with the author. He even had his finding verified by an independent study conducted by business students at the University of Oregon. The bottom line: “writing a business plan correlated with increased success in every one of the business goals included in the study. “ To read the entire article go to: http://smallbiztrends.com/2010/06/business-plan-success-twice-as-likely.html

So now we have established why you need to have a yearly marketing plan. In the next blog we will lay out the different types of marketing you should be considering depending on your budget and your goals.

Creating an integrated marketing plan that you will update every year is an important step for your business. In the modern world, there are countless platforms for advertising and communicating with potential clients. A well-orchestrated plan will not only give you a defined path to follow in 2016, but it will also help increase brand recognition and drive people back to your company while attracting new customers as well. The New Year offers a perfect opportunity to get started with an integrated plan by putting this marketing plan that you have put on paper to work for you.

At Print it Plus we love to help you convert your ideas into a cohesive, integrated marketing plan. We help to build the brand of your company through a variety of print, mail, direct mail, advertising, marketing campaigns and/or superior website design. Contact us at HTTP://PRINTITPLUS.COM to learn more about how we can help YOU in 2016… and beyond!