Keys for Change: Small Businesses Making a Big Impact (Part 1)

EDDM Specials

The winter of 2013 was a hard one for Georgette Carter.

As a single mom raising two young boys while she cared for a father with dementia, money was very tight. Then, she totaled her car and found her resources – and her hope – were nearly gone. That is, until a 1996 blue Ford Contour arrived from the Connor Brother Collisions “Recycled Rides” program.

Conner Brothers of Richmond, VA, overhauls donated cars and awards them to people who have been nominated by community members. Carter said her heart was rehabilitated almost more than the car she received:

“It turned my life around. I can get to my job on time, and I don’t have to maneuver to get my child out of daycare. I’ll never take that for granted again.”

Start Mouth-Watering Conversations Through Word-of-Mouth Marketing

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Karen Weber-Mendham was a part-time librarian and mother of three when she turned her family’s propensity for garlic cheesy bread into a cool million.

This northern Wisconsin family often ordered cheesy bread while waiting on pizza. Weber-Mendham said the kids’ appetizer passion was so strong “they would arm-wrestle each other for a piece!”  

Cheesy fever inspired the family to enter the 2013 Lay’s potato chip competition, “Do Us a Flavor,” challenging customers to create a new chip flavor to hit store shelves that year. Lays was swamped with 3.8 million submissions as the contest winner was given the better of two options: $1 million or 1% of the flavor’s net sales over a year. Beyond fame and fortune, Weber-Mendham was given the opportunity to ring the bell at the New York Stock Exchange and was flown to Los Angeles for the big reveal with Lay’s endorsement celebrity Eva Longoria.

“Eva was so genuine and happy for me when I won,” Weber-Mendham said. And yes, “She’s as beautiful in person as she looks on TV.”

The Enduring Impact of Print

EDDM Specials

The 1960s gave us many iconic classic cars, but perhaps none is more legendary than the Aston Martin driven by James Bond (Sean Connery) in the 1964 film, Goldfinger.

A long list of tricks made it one of the most beloved movie cars of all time: machine guns, an ejector seat, smoke screens, and a futuristic onboard navigational system. Bond’s reputation as a suave man of action and a smart connoisseur of fine things rocketed Aston Martin to popularity as one of the most desirable automobile brands in the world. The car was so beloved it was later stolen from a Florida airport hanger and is reportedly worth nearly 10 million today.

Vintage. Classic. Irreplaceable.

3 Keys to Build Better Workplace Morale

EDDM Specials

Did you know October 7 is “Worldwide Smile Day?”

Smile day is celebrated on the first Friday of October, dedicating twenty-four hours to smiling and acts of community kindness. Why? In a “bad news” world, a little dose of joy goes a long way. Gretchen Rubin certainly believes this.

From outside perspectives, Rubin lived a marvelously successful life. She had a good marriage, a thriving writing career (formerly a Yale graduate clerk to Sandra Day O’Connor), a warm relationship with in-laws, and two lovely daughters. But in 2006, Rubin realized something was missing. She had a mild case of “the blues,” a below-the-surface irritableness she couldn’t shake. While she was generally happy, Rubin struggled to enjoy happiness each day.

Customize Printed Mailings to Maximize Your Impact

EDDM Specials

Customize Printed Mailings to Maximize Your Impact

One of the best ways that brands can engage their customers is by making people feel valued and unique.

Brands that are able to provide their customers with this feeling of connection are going to be one step closer to creating true advocates for their brand. Perhaps one of the best ways that modern organizations can offer a customized experience is through meaningful personalization -- far beyond the "Dear Friend" found in some mass mailings.

See how businesses are using personalization in their printed materials to create an experience that customers will appreciate and remember. 

Connecting Your Online and Offline Marketing Campaigns.

EDDM Specials

No matter the industry your business operates in, it is imperative to connect online and offline marketing techniques. Many entrepreneurs have found that the better they market themselves offline, the more well-known they become online, and vice versa. For now, let's take a closer look at how you can connect your online and offline marketing campaigns to improve lead generation and increase your sales revenue.

Why Your Marketing Should Be Actionable Above All Else.

EDDM Specials

One of the traps that even seasoned marketing veterans often fall into involves crafting collateral that has far too much information for its own good. Marketing messages start out simple enough, but as brands continue to grow and evolve, the marketing messages do the same until it can be difficult to remember what that short, sweet, actionable idea was in the first place.

Using Continuity to Strengthen Your Branding Efforts.

EDDM Specials

Your brand is a lot more than just a name or a logo. It's the feeling that someone gets when they come into contact, any contact, with your organization. In fact, the thing that really increases engagement and drives loyalty isn't your products or services (though, to be fair, they do help quite a bit) - it's this idea of the larger brand itself.

Because someone could potentially have that experience with your brand, the idea of brand continuity could not be more important. Regardless of how someone interacts with your brand, it should all feel like it's naturally coming from the same place at all times. To truly master the idea of using continuity to strengthen your branding efforts, there are a few key things you'll need to keep in mind.

EDDM – A cost-effective way to market your new or growing business to potential customers in Palm Beach County

EDDM Specials

Every Door Direct Mail (EDDM) is a service offered by the U.S. Postal Service which allows individuals and businesses to target postcard mailing pieces to specific neighborhoods. EDDM campaigns offer an opportunity for significant branding and sales success for your business IF you have a good plan for making it happen.

In order to spend those hard-earned dollars that you have allocated toward EDDM marketing successfully requires a plan. The key is to do your campaigns right, from the planning stage right through the client service after the mailers have all arrived at their destinations. You need to choose the knowledgeable, award-winning team at Print It Plus to work with you and your business from beginning to end.

At Print It Plus we have over 30 years of experience with successful direct mail marketing and EDDM campaigns. We will help you strategize, design and execute an EDDM campaign that brings you the best results possible.

Why You Can Never Nurture Your Leads TOO Much

Why You Can Never Nurture Your Leads TOO Much

If you think that you can comfortably stop nurturing your leads as soon as they make that ever-important sale, you're only seeing one small part of a much larger and more important picture. The fact of the matter is that you can NEVER nurture your leads too much for a variety of important reasons.

How QR Codes Can Add to the Print Experience: Best Practices You Need to Know

QR Codes Best Practices

For years, marketers have been looking for better ways to achieve cross-media marketing. In other words, they’ve been searching for solutions that let them enjoy the benefits of both print and digital channels. Many have turned to QR codes to do precisely that. By including a QR code on a piece of print marketing, you can deliver the same message in the same way, but with a mechanism that varies depending on the preferences of the user.

2017 Price Change Information: USPS Marketing Mail and What You Need to Know

USPS Price Change Information

A new year always brings with it a variety of different changes, and it seems that 2017 will be no exception, as far as the United States Postal Service is concerned. Anyone who relies on the USPS for their direct mail marketing activities would do well to sit up and take notice, especially with regards to the price change information and other news that has recently been announced.

Print It Plus Advice: What Can Make My Mailers And Post Cards Stand Out? Try Spot UV

UV Sells

As a full-service printing, marketing and advertising company, we at Print It Plus are often asked what the highest Return On Investment is for the different types of products and services that we offer. The truth is that each and every situation is unique. However, we do share with you our knowledgeable advice based upon our extensive experience, built up over almost 30 years in this business.

Once Upon a Time

Storytelling is the best marketing

Storytelling is a time-honored tradition which began before humanity had the ability to create long-lasting printed documents. The first stories were a way of passing on an oral tradition and history of various cultures around the world. There is still a storytelling tradition in many cultures, although as communities spread out, storytelling has moved to written, printed, and now digital methods of recording the tales. Oral traditions created a rich history for ancient cultures that gave rise to much of what we call myths and legends today, a blend of history and religion which gave purpose to people who lived short and often harsh lives.

Managing Change Effectively

Change Just Ahead

There is no question that people do not like change (https://hbr.org/2012/09/ten-reasons-people-resist-chang). Although some people can adjust more readily than others, it is inherent in our nature that managing change on any level is difficult.

When it comes to business, change is inevitable. As the world changes, so do our businesses in order to stay up-to-date and competitive. However, with each change, it becomes necessary to follow a transition process to acclimate both employees and customers. A transition can be the cause for issues to crop up in any area of your business. At a minimum, it can cause whining, grumbling and potential mistakes from your staff.