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You will find all types of tips to help you with your business marketing, networking, sales, strategies, and just about anything business.
Although postcards are one of today’s beloved print pieces, they had a humble beginning.
The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year, John P. Charlton copyrighted the first postcard, and by 1901 postcards were a regular part of mailed communication.
Several years ago, a truck driver tried to pass under a low bridge.
Underestimating the truck height, the driver became firmly lodged under the bridge, unable to move his vehicle forward or backward. Emergency workers and city engineers gathered onsite, debating whether they should dismantle the truck or chip away parts of the bridge. Each proposed a solution most aligned with their area of expertise.
When you “cc” someone on an email, do you ever think about what this abbreviation actually means?
Armstrong Garden Supply was eager to grow name recognition and pump up spring specials.
Hoping to grow their reputation as a year-round "solutions specialist" for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of fertilizer, pot sizing, and best planting practices.
Armed with this information, Armstrong's generated an oversized postcard featuring spring specials on one side and a plant care infographic on the other. This brought relevant advice to attract a very engaged target market: customers who were curious!
Can you introduce yourself or your business in a brief, compelling way?
An elevator pitch does precisely that. While the origins of this term are debated, the name reflects the idea of a quick speech that could be given in the span of an elevator ride (thirty seconds to two minutes).
An elevator pitch is a short description of an idea, product, or company that explains the concept in a way that any listener could understand. This engaging summary could be used to entice an investor, to explain an idea, or to sell your services. Done right, your pitch can help you land a job or connect with prospective customers.
One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen.
Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze and scan response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on. (For a reference, 185 milliseconds is about the time it takes for a helicopter rotor to make one full rotation).
You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives.
But when it comes to direct mail, marketers often spray out postcards or fliers without a great deal of thought. In direct mail marketing, careful planning is vital to your success. While the average direct mail response rate is around five percent, strategic targeting can drive that number to nine percent for house lists and as high16 percent for personalized mail.
Advertising dollars are sometimes in short supply, and it can be hard to know where to invest yours.
Print marketing is alive and strong, but if your budget is limited, you may need to focus on a few thoughtfully-crafted items. Here are five pieces that can stretch your dollar the farthest.
If you were called to stand up and give an impromptu speech, would you flourish or would you flee?
One of the world’s richest men said he used to be so scared of public speaking that he was “terrified of getting up and saying [his] name.” Warren Buffett spent most of his college years avoiding courses with group speaking elements, and even signed up for a public speaking course but dropped out at the last minute.
Have you ever been stressed in your sleep?
Perhaps you tossed through a restless night of dreams, finding that, when you were most physically exhausted, you ended up “working hard” all night. Common anxiety dreams include arriving late to the airport (without a passport or luggage), laboring at work with frustrating results, arriving for a huge test and realizing you never did any prior homework or studying, or falling, being chased, or losing something.
Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants.
With a limited marketing budget, it’s important for your business to make every penny count. And, according to a 2018 DMA Response Rate Report, direct mail consistently outperforms all digital marketing channels.
Everyone knows Fender.
Fender makes amazing guitars, amplifiers, and more. They also have a popular digital learning program called Fender Play. In March of 2020, Fender started giving away free 3-month subscriptions to this tutorial service.
The response was overwhelming.
If you’re like many people, you’ve probably been more conservative in your spending lately.
Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery runs, and 23% of people were eating more plant-based meals. Discretionary spending has decreased, and consumers are shifting to digital solutions and reduced-contact channels to receive services.
On a larger scale, consumers worldwide say they expect the pandemic to affect their routines or spending for at least two to four months.
What turns you away from a website, advertisement, or a company?
Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so each intersection between a customer and your business is critical.
These points of contact, or touchpoints, represent points of interaction with a customer or a prospect at any stage of their customer journey. Touchpoints provide you critical opportunities to engage leads, build brand awareness, address concerns, market products or services, or to tell your story.
With the glut of digital marketing, average media consumers are staggering under the weight of spam e-mail and annoying pop-up ads.
The “digital deluge” has also prompted a volume decrease in snail mail, allowing direct mail and print promotions to take center stage. Print pleases the eye and demands an emotional response, and people today are craving something real!
Today is a perfect time to feature beautiful print promotions. Need inspiration? There are several proven winners.