Have you ever made an impulse buy at the grocery store? Or been drawn to an online store that you knew was probably fakey clickbait?
Sometimes, when the right offer hits you at just the right moment, it seems impossible to resist! And they don’t call this “magnetic” appeal for nothing.
In marketing, Magnets are an effective technique for gaining a prospect's contact information and/or drawing them into your sales funnel. Sometimes called lead generation, this process of stimulating and capturing interest (to develop a sales pipeline) allows you to nurture a lead until they are ready to buy.
on Monday, 01 February 2021.
Posted in Branding, Marketing, Advertising
When you are building a business or launching a product, a label or a logo might not seem like a top priority.
But these branding pieces are essential because they open the door to your identity. Logos and product labels grab attention, make a strong first impression, separate you from the competitors, and make you more memorable (so customers come back again and again!).
Many businesses settle for something simple when crafting these brand icons – like the company name with a small swath of color. But have you ever considered an illustrative icon? These visually delightful options carry a pictorial presentation of the features and aspects of your product or personality.
Here are four examples:
on Thursday, 28 January 2021.
Posted in Branding, Marketing, Advertising
As you exhale after a tumultuous 2020, now is the time to clean out and set yourself up for a productive, successful new season. And one way to invigorate your image is with new business cards.
If you’re going to change a little, why not change a LOT? Here are five bold ideas for your next business card design.
on Monday, 25 January 2021.
Posted in Branding, Marketing, Advertising
2020 was a year we had to go with the flow in many ways.
In design trends, creativity flowed in liquid patterns, 3D realism, funky geometric shapes, innovative typography, and more. But while these concepts borrowed from sci-fi and futuristic tech, new styles may pivot toward bringing reality back in focus.
Here’s a sneak peek of four graphic design trends to watch for in 2021:
on Thursday, 07 January 2021.
Posted in Branding, Marketing
Life is noisy.
In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now!
How pervasive is this? These stats give us a glimpse:
- Thanks to the internet and new technologies, the average viewer is exposed to between 6,000 and 10,000 ads daily.
on Tuesday, 05 January 2021.
Posted in Every Door Direct Mail, Marketing
