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Print It Plus Blog

All types of Businesses Benefit from Print It Plus Blog

No matter what type of business you are in, you can grow your knowledge and better your business by following our blog.

You will find all types of tips to help you with your business marketing, networking, sales, strategies, and just about anything business.

Why Direct Mail Postcards are Worth Every Penny

Bracknell, United Kingdom - April 3rd, 2011: Assorted flyers delivered to a private residence in the UK advertising fast food and drink, retail sales, gym membership and various special offers.

Although postcards are one of today’s beloved print pieces, they had a humble beginning.

The earliest postcard dates back to 1840 when an English man named Theodore Hook sent one to himself. By 1861, the US Congress allowed privately printed cards, weighing one ounce or under, to be sent through the mail. That year, John P. Charlton copyrighted the first postcard, and by 1901 postcards were a regular part of mailed communication.

Generate Innovative Solutions with Strategic Design Thinking

Smiling young African American woman in white shirt looking at colorful brain sketch with gears drawn on concrete wall. Concept of brainstorming

 

Several years ago, a truck driver tried to pass under a low bridge.

Underestimating the truck height, the driver became firmly lodged under the bridge, unable to move his vehicle forward or backward. Emergency workers and city engineers gathered onsite, debating whether they should dismantle the truck or chip away parts of the bridge. Each proposed a solution most aligned with their area of expertise.

 

Use Content Marketing to Bring Fresh Life to Your Marketing Mix

 

Mature gardener showing young woman new sorts of flowers in the greenhouse and describing it to her

Armstrong Garden Supply was eager to grow name recognition and pump up spring specials. 

Hoping to grow their reputation as a year-round "solutions specialist" for lawn and landscape, they generated a list of common customer questions and set out to proactively answer them. Typically, clients were uncertain about things like when to water, types of fertilizer, pot sizing, and best planting practices. 

Armed with this information, Armstrong's generated an oversized postcard featuring spring specials on one side and a plant care infographic on the other. This brought relevant advice to attract a very engaged target market: customers who were curious!

Sell Yourself with a Winning Elevator Pitch

Smiling Young Businesswoman And Businessman Discussing While Using Digital Tablet Standing Near Elevator

Can you introduce yourself or your business in a brief, compelling way?

An elevator pitch does precisely that. While the origins of this term are debated, the name reflects the idea of a quick speech that could be given in the span of an elevator ride (thirty seconds to two minutes).

An elevator pitch is a short description of an idea, product, or company that explains the concept in a way that any listener could understand. This engaging summary could be used to entice an investor, to explain an idea, or to sell your services. Done right, your pitch can help you land a job or connect with prospective customers.

Communicate Excellence with Vibrant Printed Posters and Signs

travel advertising billboard mockup on city downtown. 3d Rendering.

One glance is truly all it takes, and recent eye-tracking studies demonstrate how quickly first impressions happen.

Dr. Hong Sheng, assistant professor of technology at the Missouri University of Science and Technology, employed eye-tracking software to analyze and scan response patterns as students viewed website screenshots. Subjects averaged merely 180 milliseconds on a particular section before moving on. (For a reference, 185 milliseconds is about the time it takes for a helicopter rotor to make one full rotation).

Target the Right Customers with Your Next Direct Mail Piece

 Marketing segmentation, customers care, customer relationship management (CRM) and team building concepts.

You wouldn’t spend $100 million on a new national advertising campaign without carefully set goals and objectives.

But when it comes to direct mail, marketers often spray out postcards or fliers without a great deal of thought. In direct mail marketing, careful planning is vital to your success. While the average direct mail response rate is around five percent, strategic targeting can drive that number to nine percent for house lists and as high16 percent for personalized mail.

Overcome Nervousness in Your Video-Conference Meetings

 

 GettyImages 1220218285

If you were called to stand up and give an impromptu speech, would you flourish or would you flee?

One of the world’s richest men said he used to be so scared of public speaking that he was “terrified of getting up and saying [his] name.” Warren Buffett spent most of his college years avoiding courses with group speaking elements, and even signed up for a public speaking course but dropped out at the last minute.

How Anxiety Can Bring Out The Best in Your Business

Angry Hispanic businessman working with laptop computer in office, losing patience. Anxious executive man under stress at work for technology problems and software pc virus.

 

Have you ever been stressed in your sleep?

Perhaps you tossed through a restless night of dreams, finding that, when you were most physically exhausted, you ended up “working hard” all night. Common anxiety dreams include arriving late to the airport (without a passport or luggage), laboring at work with frustrating results, arriving for a huge test and realizing you never did any prior homework or studying, or falling, being chased, or losing something.

 

Direct Mail Postcards: A Proven Winner

Male sending letters and bills in mailbox in front of house, mail delivery

 

Results. Whether it’s weight loss, test scores, or finances, tangible success is the payoff everyone wants.

With a limited marketing budget, it’s important for your business to make every penny count. And, according to a 2018 DMA Response Rate Report, direct mail consistently outperforms all digital marketing channels. 

5 Thoughtful Strategies for Advertising During the Pandemic

Hand turning a switch to select a marketing and communication strategy. Advertising solutions concept.

 

If you’re like many people, you’ve probably been more conservative in your spending lately.

Recent research shows that, during the pandemic, many people were rationing food to save on expenses and grocery runs, and 23% of people were eating more plant-based meals. Discretionary spending has decreased, and consumers are shifting to digital solutions and reduced-contact channels to receive services.

On a larger scale, consumers worldwide say they expect the pandemic to affect their routines or spending for at least two to four months.

Coordinate Every Brand Touchpoint to Optimize Customer Journeys

Customer journey mapping. Stack of papers with report.

Coordinate Every Brand Touchpoint to Optimize Customer Journeys

What turns you away from a website, advertisement, or a company?

Perhaps it’s the message itself or the way a brand is presented. Sometimes the information is just too scattered, time-consuming, or confusing! Today’s consumers face a barrage of competing messages, so each intersection between a customer and your business is critical.

These points of contact, or touchpoints, represent points of interaction with a customer or a prospect at any stage of their customer journey. Touchpoints provide you critical opportunities to engage leads, build brand awareness, address concerns, market products or services, or to tell your story.