Converting prospects into clients is often a difficult and expensive process. Sales reps can spend weeks, months, even years trying to get a prospective client converted into a buyer. A large part of that process involves face time between the sales rep and the prospect in an attempt to forge a relationship built on trust. Seldom does that face-to-face meeting end in a solid sale.
Sales reps hate leaving a prospect without a signed contract, and the days of hardline sales techniques are long gone. So, how do your reps keep the conversation going and the interest building when they’re away? The answer is simple: put high-quality, effective print sales collateral in their hot, little hands.
Any kind of marketing in an economy that is still sluggishly recovering is not easy. But if you think marketing a profitable business is tough, imagine how hard it is for a non-profit that is completely dependent on donations. Dreams4Kids is one such non-profit that succeeds primarily with email marketing. Their motto is "replacing charity with opportunity," and they do just that by stimulating participation and community involvement.
You have many options available to market and advertise your company. The key is to establish a consistent brand and message that captures the attention of as many potential customers as possible. An integral part of your brand messaging, whether in and around your office/store or at an outside venue such as a trade show, should be well-designed banners and posters.
"Marketing automation" is more than just a buzzword - it is a very real practice that is empowering marketers around the world to accomplish more than ever in a shorter amount of time. At its core, marketing automation is a term used to describe a set of software, technologies, and other platforms that automate marketing on certain channels. These can include e-mail, social media, websites, and more. The idea is that by automating certain repetitive tasks that, while hugely important are also time-consuming, you unlock a host of additional benefits that can't be ignored.
If you’ve ever worked a boring booth at a trade show, you’ve most likely been the victim of the “avoiders.” Those passers-by who liken you to Medusa and refuse to look your way for fear of being turned to stone. You notice them by the way they engage actively with booth 1145, take a quick glance at your booth with that lonely poster and brochure, and then, hurriedly walk past you with their eyes carefully averted. After enough of these avoiders, you may start to wish you had some of those smiley-faced, squishy stress-balls to throw at them.
Recently, a prospective client said they wanted to get customers’ attention through non-traditional marketing using printed products. Who knew that in 2016, the printed word would be considered “non-traditional?” Non-traditional? We’re saying this about a medium that was developed back in the 1400’s by Johannes Gutenberg! While Webster’s (of dictionary fame) mind might be little blown by this reference, when you think about it, it actually makes a lot of sense.
Make no mistake about it: a business is more important than any one person. A successful business is truly the sum of its parts. It's a collection of people all working together to form a cohesive whole, helping the business as an entity move forward into the future and accomplish the goals that it has outlined for itself at the same time. Finding the right people to fill the right positions is one important step towards achieving this environment, but it is exactly that – one part. An element that is just as important (but one that far too many business owners fail to pay attention to until it's far too late) comes from the idea that your employees also have to actually enjoy working with one another if your business is going to succeed the way you want it to.
Kids and cats seem to have this well figured out. We’ve all seen or experienced first-hand the joy that kids and cats take in taking an “ordinary box” and making that product packaging into the most exciting plaything of all time. What they are instinctively telling us, without truly understanding for themselves, is this: if the packaging sparks the imagination, it almost doesn’t matter what’s inside.