How a doctor’s office or hospital can be more successful at getting referrals
Getting consistently great results for physician marketing and relations is the goal of every physician relations and hospital marketing department. Since the potential opportunities are out there, CEOs and other decision makers often invest valuable resources into building up their physician relation and marketing departments. Unfortunately, CEOs often become impatient with the progress of the relations and discontinue or severely shrink the size of the program before it has had time to really take hold with the local physician community.
So, the question becomes what can liaisons do to justify their existence and produce quicker, more actionable results?
Quick Turnaround Business Cards
We have discussed the importance of business cards before in posts on this blog. Even with all of the technological advances we humans have developed over the last several decades, the business card is still most often your first piece of branding that a potential new client or business alliance sees during and/or right after initial contact. This particularly holds true for any small to medium-sized business person who is trying to build his or her brand through networking, charity, and other types of social events.
Creating a business card that helps you to make a positive, professional first impression is not a new or unique situation for us at Print It Plus. From the design and layout of your card (including the logo design) right through proofing and production, we have been turning out award-winning cards for over 25 years. In fact, just last week we had a new client come to us and order business cards with an extra short turn-around time. Here is the situation as it unfolded.
Predictive Analytics: One of the Keys to Direct Mail Marketing Success in 2015 and Beyond
Direct mail marketing is still one of the best and most efficient ways to connect to your target audience, even in this social-media-centric world. But that doesn't mean you need to eschew technology altogether. Case in point: predictive analytics are quickly becoming not just a recommendation, but a requirement for anyone running a direct mail campaign.
What Are Predictive Analytics?
At their core, predictive analytics leverage statistics, data mining, and similar techniques to create a prediction about future behaviors. The idea is to take the past behavior of your target audience and use it to make educated guesses about future activities.
Ever Wondered Just How Effective a Call to Action Really Is?
While it's true the larger goal of your marketing efforts involves spreading the word about the products or services you sell, this isn't the only thing you're trying to accomplish. Gently guiding your customers through the various stages of the sales funnel, from the moment they begin looking for a solution to the moment they choose to do business with you, is arguably even more important. When it comes to that particular goal, perhaps the most important weapon in your arsenal is and will always be the call to action.
Reliable reminders your customer will reach for from Print It Plus
As a small to mid-sized business person one of the most important ways to grow your business is through exposing your brand to as many potential clients and referral sources as possible. One way to do this is to consistently attend networking events, local Chambers and other group meetings as often as possible. And once you are at these events, the first piece of branding that everyone you meet sees after meeting you is your business card.