Life is noisy.
In today’s world, everywhere you look, you’re constantly swamped by ads: buy this, watch this, subscribe now!
How pervasive is this? These stats give us a glimpse:
- Thanks to the internet and new technologies, the average viewer is exposed to between 6,000 and 10,000 ads daily.
on Tuesday, 05 January 2021.
Posted in Every Door Direct Mail, Marketing
Did you know that 90% of the information processed by your brain is visual?
Design is powerful.
It takes only 13 milliseconds for the human brain to process an image, and 80% of people will remember the visuals they see. In today’s generation, audiences demand short, highly-visual content, and coordinating your design elements is the best way to tell a rich, compelling story.
on Wednesday, 23 December 2020.
Posted in Marketing
Chatter Matters: Use Talk Triggers to Spark Word of Mouth Marketing
When you choose a new book or movie, what influences your decision?
According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the availability of a show or movie, the endorsement of others was the second biggest factor in their personal media selection.
on Friday, 04 December 2020.
Posted in Marketing
When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing.
Sound strange? Well, the result is beautiful! Here’s what you need to know about this option.
on Wednesday, 02 December 2020.
Posted in Marketing
How to Kickstart Your Noodle During a Creative Block
"Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated." (Paul Rand, graphic designer)
Never does a page seem so bleak as when you experience a creative rut in design.
Design ruts are the graphic artist’s equivalent of writer’s block. And everyone has been there! The world’s most imaginative people have experienced this obstacle and found a way to battle through.
One benefit of getting stuck is that you’re forced to rediscover your own creativity! Need help getting started? Here are some different ways to break out of stagnation when you’re stuck on a design:
on Tuesday, 24 November 2020.
Posted in Marketing
Add Spice to Your Print Ads with Distinct, Arresting Images
In a world where digital advertising screams for attention, print ads need a little extra spice to compete.
Ads that evoke emotion, add humor, or spark curiosity have extra impact. Need inspiration? Here are three imaginative print campaigns to consider.
on Friday, 13 November 2020.
Posted in Marketing
Adding new customers to your sales funnel is essential for growth, and lead generation is vital.
For many industries, generating a lead can cost anywhere from $25 to $300. So, after you’ve made an initial contact or pushed for a commitment, what should you do when prospects disengage?
Don’t give up! When leads stop responding, hope is not lost. Smart entrepreneurs can use many strategies to rekindle interest. Here are a few options to consider:
on Thursday, 05 November 2020.
Posted in Marketing
In September of 2019, Apple unveiled the iPhone 11, featuring a dual-lens rear camera, automated night mode, and built-in support for vision, hearing, and mobility.
One of the biggest surprises of the iPhone 11 was not its technical features, but its price. The iPhone 11 started at $699, down from the iPhone XR’s previous price of $749, and signaling one of the biggest year-on-year reductions in iPhone history. Apple also implemented $150 cuts on products like the iPhone 8 and the Apple Watch. Tech specialists were quick to comment:
on Wednesday, 29 April 2020.
Posted in Marketing Strategies, Branding, Marketing, Advertising