Does your brain ever feel tired? Some days, that’s probably due to information overload.
According to ad agency Red Crow Marketing, the average person living in the city 30 years ago saw up to 2,000 ad messages a day. Today, experts estimate we are exposed to over 5,000 brands per day (though research suggests only three percent of ads make a lasting impression).
Want to increase exposure and impact for your marketing messages?
To stick with viewers, your print ads need to be creative and clear! Here are three compelling print ad examples, with a few insights into what makes them so great. (Read more)
Ready to launch out with a new ad campaign but nervous about keeping the project below budget?
Not all projects are smooth sailing. Sometimes things go wrong, and your expenses can spiral out of control quickly.
Here are five tips to keep your next project on track and on budget:
Design resolution refers to the sharpness and detail of images, and print resolution is measured in DPI, or dots per inch. Quite simply, the more dots of ink that are printed per inch, the higher the resolution, sharpness, and quality you will find in an image.
In 2014, an animated film titled “Super Amma” was created to teach mothers in rural India the importance of consistent hand-washing.
Because families had no running water (and typically only used soap when dirt was visible), changing mindsets was a daunting task. The solution?