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You will find all types of tips to help you with your business marketing, networking, sales, strategies, and just about anything business.
Can you spot the mistakes in this paragraph?
Melissa was excited about her son’s swimming ability. This fall, she asked, “Would you like to join the swim team”? Sammy was thrilled about the idea, accept for one thing: the tight swimsuits. “Why do I have to wear spandex”, he complained, “I’m all ready the fastest swimmer in the pool”!
Grammar can be painful.
In building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way.
Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers, but it’s a brand’s reliability that keeps you coming back. Customers stay loyal to brands when they feel comfortable and “in sync” with them, and the key to building that dependability is consistent, stylish marketing.
What does that look like in real life?
Here are three organizations that do brand consistency well, and some take-home tips you can grab from their examples.
For many decades, stickers and labels have been helping to establish brands, elect politicians, spark micro-marketing engagement, and build social proof.
Stickers and labels are more popular than ever. Just sit in a coffee shop for 20 minutes and look at the water bottles, laptops, or notebooks of young people. Stickers are not only inexpensive and enduring, but they are also fun for users!
2019 was a year where taking risks in design was considered normal.
What design trends can you look forward to this year? As we round the corner into a new decade, we may see a softening of some of 2019’s more abrasive trends and a shift toward simplified contrasts when designers want to be bold.
Here’s a sneak peek at five design trends to watch for in 2020:
The last few years have brought an abundance of geometric, rigid, proper shapes.
In the new year, these designs will be replaced by more flowing shapes, patterns, and lines. Flowing shapes can convey a natural, abstract, peaceful feel on a page. Whether you use a soft speech bubble to surround text or place images overflowing water or lava currents in your backgrounds, this shift toward flowing lines brings a down-to-earth, creative, and authentic tone.
Almost every business needs paper products (like brochures, letterhead, and large-scale marketing) to build and strengthen their brand.
Between graphic design, production presets, and regular re-orders, keeping things organized can be a challenge. Consistently partnering with the same printer can make things much more efficient and convenient.
Since each company has its own unique needs, a professional printer can work with you on an individual basis to design and print materials that are just right for your business.
Beyond commercial printing, today’s print professionals can make a huge difference through graphic design services, brand building creative elements (like logo and packaging design options),
Looking to showcase the benefits of your business or idea in a concise, compelling way?
Use sell sheets to connect and close the sale! Like one-page billboards, these grab-and-go promotions can educate prospects, motivate buyers, and offer a point of reference for further review.
Perhaps you’re new to the concept of sell sheets.
Sell sheets are simple. Like a miniature billboard, they showcase the benefits of your idea in a concise, persuasive way. Typically, these documents are just 1-2 pages, and contain all the information about a product or offer that your decision-maker needs. When you’re ready to multiply your message, sell sheets can be delivered by mail or in person. (Read more)
Do you have any “nightmare” trade show experiences?
Maybe you worry that an impending disaster is ahead. Everyone who manages a big event knows the feeling.
You know . . . the nagging sense that you’ve forgotten something crucial (but have no idea what).
Or . . . one of several million things is about to go wrong (but there is no way to prevent it). (Read more)