Do printed catalogs still work?

The Harvard Business Review (HBR) worked with a U.S. based specialty jewelry company to find out.

This e-commerce retailer (which had no physical store presence) typically generated an annual operating profit of $12 million, with a database of approximately 28,000 customers. This company partnered with HBR to study the impacts of bi-monthly print catalogs through field experiments involving 30% of its customers over a span of six months.

In building brand awareness, a sales pitch is the hook, and consistent marketing is the “glue” that pulls your visuals and words together in a relatable way.

Marketing is about building relationships, and people commit to brands that seem dependable and trustworthy. Companies lure you in with witty slogans or incredible offers, but it’s a brand’s reliability that keeps you coming back. Customers stay loyal to brands when they feel comfortable and “in sync” with them, and the key to building that dependability is consistent, stylish marketing.

What does that look like in real life?

3 Examples of Brand-Building Marketing

Here are three organizations that do brand consistency well, and some take-home tips you can grab from their examples.